Celebrating Hispanic Heritage, One Piggy At A Time
How to Join the Fun
October 1–31, complete a qualifying activity at a participating Mission Fed branch to receive a limited-edition mystery Cultural Piggy Pin, while supplies last.*
Open an account, take the Financial Personality Quiz, complete a Member Journey Quick Check-Up, find the Wednesday Piggy Password and more!
See All the Ways to Claim Your PiggyFive Piggies. Many Stories. One San Diego Community.
Hispanic heritage is part of the heart of San Diego.
It lives in our neighborhoods, our families, our food, our traditions, our celebrations and the many cultures that help make our region unique.
The Mission Fed Cultural Piggies were created to celebrate that richness while also celebrating the San Diego community we’re proud to call home.
Each Piggy brings a different personality, cultural inspiration and financial mindset to the collection. Together, they represent something bigger: the different backgrounds, experiences and dreams that come together across our community.
You might see a little of yourself, your family or your story in one of them.
Or maybe you’ll want to collect them all.
Meet the Cultural Piggies
Five Piggies. Five personalities. Five financial superpowers.
Each Cultural Piggy celebrates a different strength, from preparing for what’s ahead to staying curious, supporting your community, going after your goals and building something that lasts.
And because Mission Fed is proud to call San Diego home, each Piggy has found a local spot that fits their personality.
Lola Flamenca
Financial Super Power: Preparation
Confidence starts before the spotlight.
Inspired by the passion and precision of flamenco, Lola knows that being ready can make all the difference. She’s thoughtful, disciplined, forward-thinking and always preparing for her next big move.
You’ll find her right at home among the Spanish-inspired architecture of Balboa Park, where art, culture and a little dramatic flair make the perfect backdrop for Lola.
Lola’s strengths: Thoughtful • Disciplined • Forward-thinking • Reliable
Coco Caribeño
Financial Super Power: Curiosity
There’s always something new to discover.
Coco sees possibilities everywhere. Inspired by the warmth and energy of the Caribbean, he’s curious, optimistic, adaptable and always ready to explore something new. In San Diego, Coronado Beach is his kind of place; sunshine, ocean breezes and a horizon that makes him wonder what’s waiting to be discovered next.
Coco’s strengths: Curious • Optimistic • Adaptable • Open-minded
Andi La Llama
Financial Super Power: Community
There’s always something new to discover.The best journeys are the ones we share.
Inspired by the traditions and landscapes of the Andes, Andi believes we’re stronger when we support one another.
She’s compassionate, loyal and always there for the people around her. That’s why Sunset Cliffs feels like her perfect San Diego spot, because a beautiful sunset is even better when you have someone to share it with.
Andi’s strengths: Compassionate • Loyal • Encouraging • Collaborative
Nico Gol
Financial Super Power: Determination
Keep your eyes on the goal.
Inspired by the energy and passion of fútbol, Nico is driven, ambitious and always ready to keep moving forward.
Challenges don’t stop him, they motivate him. And Nico doesn’t need one favorite San Diego landmark. Wherever fútbol is being played, that’s his spot. A neighborhood field, a park or a stadium — if there’s a goal to chase, Nico is ready.
Nico’s strengths: Driven • Ambitious • Resilient • Goal-oriented
Rosita Calaverita
Financial Super Power: Legacy
What you build today can become part of tomorrow’s story.
Rosita thinks beyond today. Rooted in tradition, she’s thoughtful, caring and focused on the future she can help create for herself and the people she loves.
Among the colorful blooms of The Flower Fields at Carlsbad, Rosita is reminded that what we nurture today can continue growing into something beautiful for tomorrow.
A Traditional Calaverita for Rosita:
| La Catrina came looking for Rosita one day, but Rosita was saving, so she sent her away. | La Catrina a Rosita buscaba, pero Rosita muy tranquila ahorraba. |
| “Come with me!” Catrina said with delight, “Not yet! I’ve got my future to write!” | “¡Vente conmigo!”, la Catrina insistió, “Todavía no, ¡mi futuro planeo yo!” |
| With family, tradition and goals in her heart, Rosita knew planning was the place to start. | Entre ahorro, familia y tradición, Rosita construía con el corazón. |
| Catrina just smiled and went on her way: “A beautiful legacy starts today!” | La Catrina entendió y la dejó continuar: “¡Un buen legado también hay que planear!” |
A calaverita is a traditional Día de los Muertos poem that playfully uses rhyme and humor to celebrate life, memories and the people we love.
Rosita’s strengths: Thoughtful • Purpose-driven • Caring • Future-focused
Collect Them All
Five Piggies are waiting. Which one will you get?
October 1–31, visit a participating Mission Fed branch and complete a qualifying activity to receive a mystery Cultural Piggy Pin, while supplies last.*
The fun part?
You won’t know which Piggy you got until you open it.
Collect your favorite or try to find all five!
Ways to Claim Your Mystery Piggy
Complete one of the qualifying activities below at a participating Mission Fed branch October 1–31 to receive one mystery Cultural Piggy Pin, while supplies last.*
OPEN A NEW ACCOUNT
Open a new Mission Fed Checking, Savings, Youth Savings or Certificate account at a participating branch.
COMPLETE A MEMBER JOURNEY QUICK CHECK-UP
Ask a Mission Fed team member for a Member Journey Quick Check-Up. Together, you’ll review your contact information and the Mission Fed products and services you currently use and explore resources that may support what’s next in your financial journey.
ASK FOR A FRAUD PREVENTION TIP
Visit a participating Mission Fed branch and ask a team member to share a fraud prevention tip to help you better protect yourself and your finances.
COMPLETE THE FINANCIAL PERSONALITY QUIZ
Take the Financial Personality Quiz to discover your Financial Superpower and Piggy Match. Then, show your quiz confirmation email to a Mission Fed team member at a participating branch to claim your mystery Piggy.
COMPLETE A QUALIFYING APPOINTMENT
Complete an appointment with a participating Mission Fed service or resource, including Autoland, Financial Advisors, Retirement Services or Medicare support, then visit a participating branch to claim your mystery Piggy.
REFER A FRIEND
Refer a friend to Mission Fed and visit a participating branch together. During a qualifying visit, both the referring participant and referred guest can receive one mystery Piggy Pin.*
KNOW THE PIGGY PASSWORD — WEDNESDAYS ONLY
Every Wednesday in October, we’ll reveal that week’s Piggy Password on Mission Fed social media. Find the password, visit a participating Mission Fed branch that Wednesday, and tell the Piggy Password to a Mission Fed team member to claim your mystery Piggy. The password changes every Wednesday, so be sure to check Mission Fed social media for the latest one.
Follow us on Instagram, Facebook, YouTube, LinkedIn and TikTok.
Promotion Terms & Conditions
Promotion valid October 1–31, 2026, while supplies last, at participating Mission Fed branch locations. Participants may receive one (1) mystery Cultural Piggy Pin by completing a qualifying campaign activity. Limit one (1) Piggy Pin per person per day. Participants may return on additional days to complete another qualifying activity and receive another mystery Piggy Pin, while supplies last. Each mystery package contains one (1) randomly selected Piggy Pin. Specific Piggy designs cannot be requested, reserved, exchanged or guaranteed. Piggy availability and designs may vary by branch location. Qualifying activities must be verified by a Mission Fed team member at the time of participation. Financial Personality Quiz participants must present their quiz confirmation email at a participating Mission Fed branch to qualify. Piggy Password participation is valid on Wednesdays only; participants must provide the current week’s Piggy Password to a Mission Fed team member at a participating branch. Friend referral rewards are limited to one (1) Piggy Pin for the referring participant and one (1) Piggy Pin for the referred guest during a qualifying visit. No purchase necessary for qualifying activities that do not require opening or obtaining a Mission Fed product or service. Mission Fed reserves the right to modify, suspend or end the promotion at any time. Additional restrictions may apply. Federally insured by NCUA.