Aug. 6, 2021
For Immediate Release
Mission Fed Credit Union Wins Gold and Silver In the Marketing Association of Credit Unions Competition
SAN DIEGO, August 6, 2021 – Mission Fed Credit Union, the largest member-owned, not-forprofit, full-service financial institution exclusively serving San Diego County, has received two awards by the Marketing Association of Credit Unions (MAC) its first year as a member of the association.
MAC was founded over 30 years ago and focused on creating a space dedicated exclusively to fellow credit union marketers to add value and collaborate. The association offers opportunities for the team to exchange ideas, attend workshops and other professional development activities, as well as bridge and nurture cross-industry relationships as it brings together a community of peers to help them thrive, advance, and succeed.
Mission Fed and its marketing partners, CSBimpact and Simpler & Simpler, received the Gold Award in Rebrand/Brand Evolution category, reflecting Mission Fed’s deep commitment to the San Diego community and its culture of philanthropy. The campaign garnered more than 23,000 new members, accounting for 83 percent of all new member growth in 2020 among major San Diego credit union competitors, despite the COVID-induced slowdown.
In addition, Mission Fed and its partners received a Silver Award in the category of Broadcast for Credit Unions Across the Nation with assets of $1B for its new community-based commercial, “Good for you. Good for all.”
“We’re fortunate to have creative, strategic and high-caliber partners like CSBimpact and Simpler & Simpler on our team” said Sanya DeVore, VP, Director of Marketing for Mission Fed. “Their media strategy and creative execution have been instrumental in helping us achieve our business goals. They have helped us harness media and messaging to influence target audience behavior.”
About Mission Fed Credit Union
Mission Federal Credit Union (Mission Fed) is the largest member-owned, not-for-profit, full-service financial institution exclusively serving San Diego County. Mission Fed enhances the lives of its members through financial education and services, providing stability and strength to help San Diegans with financial wellness and success. Banking at Mission Fed means doing good for San Diego. Mission Fed gives money back to our local communities, has helped hundreds of nonprofits and important causes, and builds deep relationships with community partners.
Mission Fed has served the financial needs of San Diegans for 60 years through checking, savings, loans, credit cards and insurance offerings. Mission Fed has $5 billion in assets, more than 270,000 members, 33 convenient local branches, 30,000 fee-free CO-OP ATMs nationwide and free mobile and online banking services. Mission Fed was recognized as a 2020 Top Workplace by The San Diego Union-Tribune and named a Top Workplaces USA winner in 2021. Federally insured by NCUA and Equal Housing Lender.