• Gold Sandie Award
• Silver Marketing Association of Credit Unions’ (MAC) Award
• Best in Show Marketing Association of Credit Unions’ (MAC) MACQUEE Award
MISSION FED LOTERÍA:
TRADITIONS THAT BRING US CLOSER CAMPAIGN 
Award-Winning Impact
Our Mission Fed Lotería: Traditions That Bring Us Closer campaign was designed to 
do more than engage, it was built to connect. By reimagining a culturally meaningful 
tradition through a bilingual Lotería game, we created a new way to bring financial 
education into the community in a way that felt familiar, relevant, and welcoming.
Games
distributed
San Diego’s Hispanic community reached
through a bilingual, multi-channel media presence
28,000
30%
Girl Scouts San Diego is grateful to work with Mission Fed. They empower our troops 
and their families to build confidence in money management, make informed financial 
decisions, and provide access to practical resources that create lasting impact.
– Carol Dedrich, CEO, Girl Scouts San Diego
SUPPORTING EDUCATION, ARTS & OPPORTUNITY
Strong communities are built on access—to education, to creativity, to opportunity.
That’s why we continue to invest in partnerships that open doors and bring people together.
From education to community wellness to the arts, these collaborations help create meaningful
experiences and lasting impact across San Diego.
Trust Mission Fed as their financial partner
28 Local School Districts

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